iPhone throwing heavy punches in the smartphone ring
January 10, 2008 by moto
Apple’s performance in the mobile phone market may have not yet gathered enough pace to see the Cupertino-based company break into the list of top-five industry heavyweights, but its iconic iPhone is certainly making its mark on the U.S. corporate smartphone sector.
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While still largely dominated by Research In Motion’s (RIM’s) massively popular BlackBerry brand, the corporate market would appear to be ripe for the picking if industry analysts are to be believed.
Specifically, Jack Gold, founder of J. Gold Associates, estimates that up to 20 percent of iPhone buyers are purchasing the touch-screen smartphone for strictly business reasons.
“I see very few companies turning off [their] BlackBerries,” said Gold in a Reuters report. “I see more companies turning on support for the iPhone.”
More likely to be seen spreading across small and medium-sized businesses, analyst predictions indicate that the otherwise blanket support for BlackBerry smartphones could well be under threat from the iPhone.
And recent unit sales would suggest that’s a view that holds some weight after the iPhone managed to attract 6.9 million consumers in the third quarter, while RIM’s BlackBerry sold a quarterly total of 6.1 million handsets.
The continuing rise of the iPhone and its assault on the business sector moved up a gear this summer when Apple’s second-generation iPhone came complete with superior 3G connectivity, enhanced security features, and support for corporate e-mail via Microsoft Exchange.
When such features were first confirmed for inclusion ahead of the 3G’s arrival, corporate customers such as Nike Inc, Walt Disney Co. and Genentech Inc. all said they would be providing support for Cupertino-based Apple’s versatile smartphone handset.
RIM might not be too worried at this juncture however, with IT surveys typically putting its corporate dominance at between 70 and 80 percent, while Apple presently only has an estimated 15 to 20 percent.
Also, despite Apple’s progress throughout small and medium-sized business organisations, it may not have the security-related muscle to drag the BlackBerry line away from the more demanding financial and governmental sectors.
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